50+ Social Media Trends & Statistics That Will Dominate 2018

As we usher in the new year, predictions abound about how technology and social media will evolve.

All signs seem to point to 2018 being an exciting time online. With the following trend data, you’ll have a better understanding of just where we are heading and what you can look forward to in the next 12 months.

Online Video Content Statistics

  1. Data shows that 80 percent of global internet traffic will be attributed to video within the next three years. The massive popularity of streaming services like Netflix and Hulu, it’s already clear that video is king. But statistics show that half of YouTube’s viewers under the age of 32 will not subscribe to a pay-TV service by the year 2025.
  2. More than 500 million hours of videos are already watched on YouTube on the daily and that number is only going to continue to grow, especially with the addition of full-length television shows on the subscription-only YouTube Red.
  3. Video marketing statistics found that 82% of Twitter users watch video content on the social media platform.
  4. 90% of content shared by users on SNS is comprised of video content and marketing campaigns are now 87% video-driven.
  5. Facebook, Instagram, Snapchat and Twitter are all investing in video to assist in generating user engagement and to create new followers. In 2017, Facebook introduced its Camera Effects platform which is designed for AR hardware.
  1. With the introduction of the iPhone 8 and iPhone X, users are able to enjoy the incredible experience of augmented-reality. Many believe that Instagram and SnapChat will begin to integrate augmented reality into their apps, enabling their users to take pictures with loved ones and entertainers projected by AR.
  2. 90% of digital consumers belong to one of Facebook’s main services including YouTube.
  3. In 2017, 90% of all content shared on social media was video. 2018 will see that number balloon even further.
  4. Visual content is over 40 times more likely to be shared on social media than other forms of media.
  5. 1.5 billion active users log in to YouTube on a monthly basis.

Mobile Video Marketing Statistics

  1. More than half of all video content is watched on mobile devices.
  2. 90% of Twitter video views occur on Smartphones and the like.
  3. 10 million vids are viewed on Snapchat everyday.
  1. As of 2017, 80% of the top Alexa-rated websites were mobile-adaptive.
  2. By 2019, experts predict that mobile advertising will make up more than 70% of all US-based digital ad spending.
  1. Alas, those numbers are just as high when it comes to resistance to such advertising. 70% of people have said that they do not like mobile ads.
  2. Google has long been the behemoth when it comes to search engines. With mobile devices, it’s no different. 96% of mobile search traffic is driven by Google.
  3. As of 2017, the mobile social media penetration rate in North America was 58 percent. The global penetration rate was equivalent to 34 percent.
  4. There are more than 3.5 billion mobile internet users.
  5. Mobile devices are expected to drive 80% of internet usage the world over in the year to come.

Social Media Marketing Trends & Statistics

  1. More than 90% of marketers employ an influencer marketing strategy.
  2. Insta, Snapchat and FB stories have propelled ephemeral content to the forefront with such content being shared for a minimum of 24 hours before disappearing. In 2018, marketers are expected to invest heavily in the creation of ephemeral content for their social media channels.
  1. Marketers are likely to target a younger demographic thanks to the fact that online users between 18 and 34 years of age are those who are most likely to follow a brand on social networking platforms (95%).
  2. Facebook has reported that there are at least 100,000 active monthly bots on Messenger, providing a fresh platform for marketers to reach their target audience.
  3. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to friends and family. This makes social media the ideal customer service tool for burgeoning or struggling companies.
  4. According to Facebook, there are over 50 million small businesses using Facebook profiles to connect with their customers. In an article published in Forbes, 4 million small businesses invest in paid social media advertising.
  5. 70% of hashtags on Instagram are branded, making it one of the smartest campaign strategies for the year ahead.
  6. 71% of US-based enterprises used Insta last year to push their product. It is one of the only sites where social media users don’t have a problem interacting with brands.
  7. How willing is the average user to follow a business on Instagram? Statistics reflect that 80% of users are okay with it.
  8. Over one million brands are advertising on Instagram which is why now is the time for companies to develop compelling visual presentations (refer to: Online Video Content Statistics) to drive their campaign.

Social Media Demographic Stats

  1. A whopping 81% of millennials check Twitter a minimum of one time daily.
  2. 83% of female internet users are on Facebook while 75% of males have an account with the social media site.
  3. 90% of Instagram users are under the age of 35, making it the best social network for those looking to target millennials.
  1. There are more than 1 billion Twitter accounts, but only 328 million are currently active.
  2. With more than 170 million daily users and 300 million plus monthly users, Snapchat represents a booming platform for brands to attract potential customers.
  3. 30% of all American social media users are on Pinterest and at least 10% of their users reside in households making in excess of $120,000 per year.
  4. For those looking for a job, LinkedIn is the place to be. More than 90% of recruiters use the social media platform as part of their hiring process.
  5. According to Business Insider, 34 million internet users use Tumblr monthly.
  6. There are more than 90 million monthly Flickr users as of November, 2017. That number is likely to grow significantly in the new year.
  7. Of all the social media sites out there, Reddit is perhaps the most unique. The structure of the site differs from any other social media platform and the numbers are astounding. With 250 million users, nearly 1 million Subreddits (and counting) and 50,000 “communities,” it’s been blowing up in the last three years. Surveys have demonstrated that 58% of active Reddit users are 18-29 years of age.

Social Media Trends & Predictions to Look Out for in 2018

  1. The Rise of Gen Z—Of all the sundry predictions about 2018, the one that is the most reasonable is the focus on Generation Z. Since people born between 1995 and 2012 are considered the generation most tech-literate, it only makes sense for businesses and websites to appeal to them. With $44 billion in buying power, Gen Z are the primary demographic that companies want to attract.
  2. Investing in Talent—The influx of social media prominence will leave companies with no choice but to hire internet-savvy employees to develop content instead of farming it out to freelancers who may not have a grasp of the social media landscape. Hiring in-house will enable them to properly create detailed content geared toward social media, a task that takes more time than one can expect a freelance writer to commit to.
  3. The Followers Become the Leaders—When it comes to social media influencing, it only makes sense to go to the social media influencers. In the case of many blossoming businesses, we will likely see brands leveraging user-generated content to engage their followers online. It is already becoming a common occurrence for a brand to request that their users submit pics of themselves wearing branded swag or performing a related activity.
  4. Live Content will Reign—Companies using live content have already seen how it can penetrate. Followers are drawn in by the excitement of live demos and videos featuring real people engaging with the product or brand.
    1. Connecting with Customers—Brands have already begun to utilize social media to receive real time feedback from actual customers. Speaking with individual users on a one-on-one basis affords them an opportunity to know what people want and to improve on what they’ve already developed.
    2. Instagram Stories are the Future—Daily Instagram Stories viewers surpassed Snapchat’s regular daily users with the first year of it being introduced. Its advanced features are attracting users with followers in excess of 10k in droves.
    3. Twitter Makes It or Breaks It—The social media site has been circling the drain for awhile and 2017 was no exception. Aside from the President, users have been flocking to alternate sites. To maintain their presence, Twitter will have to make dramatic changes to reel in new users.
    4. Bots Won’t Replace Us, But They Will Communicate With Us—Humans won’t be rendered obsolete by AI just yet, but they will aid us in our advertising efforts. If Katy Perry’s Facebook bot is any indication, bots will be employed en masse to engage fans and potential consumers.
    5. Social Media Becomes a Store—Social and ROI will begin to be synonymous with each other. More platforms will begin to implement sales on platform, creating shoppable posts where followers can pick up their favorite branded items.
    6. 2018 will be a steady period of growth for the “Information of Things” (IoT). Investments will be made in the future of this burgeoning technology and, one day soon, we might be able to ask Google for suggestions on what food we eat and what clothes we wear. Changes in retail, healthcare, etc. can be expected.

Final Thoughts

While the future is never quite clear and it generally takes time for companies to embrace innovation, it is obvious that we are on a forward trajectory in the year ahead.

Even though there’s no way to tell exactly how these trends will affect the average social media user and whether all of these predictions will come true, one thing is for certain: Things are going to change and, from the looks of it, that change will be for the better.